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售價:1701  |
詳細資料ISBN：9780750657822 叢書系列：休閒 規格：平裝 / 普通級 / 單色印刷 / 初版 出版地：台灣 內容簡介 WITH A USER-FRIENDLY STRUCTURE AND STYLE, THE TEXT IS AN IDEAL INTRODUCTION TO THE FUNDAMENTAL ISSUES INVOLVED - PERFECT FOR STUDENTS AND MANAGERS ALIKE. 1.PROVIDES CONCEPTUAL BASIS FOR THE STUDY OF ORGANIZATIONAL BEHAVIOUR IN THE HOSPITALITY, LEISURE AND TOURISM INDUSTRY. 2.INCLUDES SPECIAL FOCUS ON THE LEISURE INDUSTRY, WITH MATERIAL ON 'EMOTIONAL LABOUR', 'EMPOWERMENT' AND 'MANAGING DIVERSITY'. 3.CONTAINS A WIDE RANGE OF INTERNATIONAL CASE EXAMPLES. ORGANIZATION BEHAVIOUR FOR LEISURE SERVICES DISCUSSES AND QUESTIONS A NUMBER OF KEY ELEMENTS, INCLUDING: 5.THE INDIVIDUAL AND THE ORGANIZATION 6.GROUPS IN THE ORGANIZATION 7.ORGANIZATIONAL STRUCTURES AND BEHAVIOUR 8.MANAGEMENT WITHIN THE ORGANIZATION 9.COMMERCIAL HOSPITALITY, LEISURE AND TOURISM IN A SERVICE CONTEXT TAKING THE VIEW THAT LEISURE SERVICES INVOLVE AN ARRAY OF INDUSTRY SECTORS - THEY ARE RELATED, FOR INSTANCE, TO WORK-TIME SPENT EATING, DRINKING AND STAYING AWAY FROM HOME, AS WELL AS THE MORE OBVIOUS RECREATIONAL PURSUITS - THE TEXT USES EXAMPLES AND CASE STUDIES FROM A WIDE RANGE OF INTERNATIONAL BUSINESSES SUCH AS HOTELS, RESTAURANTS, MUSEUMS, SHOPPING MALLS AND SPORTS STADIA. SPECIFIC EXAMPLES USED ARE FROM MARRIOTT’S, MCDONALD'S, TRAFFORD CENTRE AND MANY MORE. WITH A USER-FRIENDLY STRUCTURE AND STYLE, THE TEXT IS AN IDEAL INTRODUCTION TO THE FUNDAMENTAL ISSUES INVOLVED - PERFECT FOR STUDENTS AND MANAGERS ALIKE. |
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